ASO optimization

ASO optimization

Deciphering App Store Optimization is a metadata optimization to improve app metrics and improve search visibility in app store rankings.

Sometimes finding the application you need is sometimes very difficult due to a poorly written description or incorrectly selected keywords by the owner. Sometimes it happens that the picture of an application does not correspond to the essence of the application or simply does not attract the attention of users. Such reasons are easily eliminated, you just need to write a correct description of the application, choose a name, picture and keywords for the application.

Competent application optimization is one of the key success factors for an application, a channel for attracting the target audience and affects search results.

It is possible to optimize the description at any stage, but it is better to take care of it before the release of the application.

Optimization process:

• Good analysis of competitor applications;
• Correct application name;
• A selection of the right keywords;
• Create application description;
• Optimization of the application icon and pictures;
• User ratings and reviews.

Benefit from optimization:

• Improve app visibility on Google Play or App Store;
• Affect ranking;
• Attract new users;
• Budget promotion

Motivated traffic is an important tool after App Store Optimization

Optimizing the application will bear fruit, but it will take N - the amount of time. To speed up, developers resort to motivated traffic. Organic installs are used to increase the app's ranking, i.e. its position in the search results.

A feature of such traffic is the downloading of applications by users for some kind of reward. Motivated traffic is very popular, as it brings its owners a high level of app downloads.