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How to optimize user acquisition for your mobile games?

Crocoapps editorial

Crocoapps editorial

Reading time: 6 minutes

The success of chartbuster games proves that mobile games can be a great source of income for many developers. However, to achieve their goal, these games need much more than an excellent storyline, addictive gameplay and high-quality graphics. In short, it needs more elements than you, as a developer, can provide; he needs channels to reach his potential customers.

Most of the games whose success stories may have inspired you started out with a small base of users who liked the game, shared it with their fellow gamers, and made the game a complete success. However, reaching this small user base, which can make a mobile game a sensation in the gaming industry, is no small achievement, which means it will take effort.

Following the game's natural distribution process through organic mediums such as your friends, supporters, organic search engine results, etc. rarely produces better results. Also, this process is so time consuming that by the time your game reaches the best audience, your idea might be a bit out of date due to the rapid development of the industry. So if you really want to get the best results for your game, you will have to consider your marketing methods, and advertising is not the least important of them.

In this article, we will understand how advertising and other means can optimize user acquisition for your game.

Understand terminology

If you're running search ads, which includes display and other ad formats, it's important to understand some terms to help you optimize your efforts.

CTR-click Through Rate shows how many times your ad was clicked after appearing on SERPs.

IR - This is applicable for advertising applications through which users directly go to the game installation page. Installation rate shows how many users have installed your game.

A/B Test - It's highly unlikely that you'll get a perfect ad the first time around. Therefore, trial and error is often considered the method of all advertisers. To simplify or rather organize these efforts for long-term planning and reporting purposes, it is recommended to follow the practice of A/B testing to get to your best ad conversion rate quickly.


Create good promotional content and equally good landing page content. For advertising, the content must be clear but compelling. Knowing your target audience will be a real help here. Understand what kind of things attract the audience you are targeting and then try to add those elements to the content. Based on this, you can also choose the name of the game, its icon and description. Adding positive game reviews and screenshots also articulates the core components of game app content, most users agreed to see these two things checked before anything else in the content. Also, make sure the content says as much about the game as is necessary for any avid gamer to get started smoothly. Also, try to add compelling elements such as eye-catching graphics and enticing text to maximize your chances of conversion.

Easy loading

Any reliable game development company can tell you this - removing all bugs from a game just isn't enough if your game's download link is broken. You don't want your game to end up in the bad books of your potential gamers because of this little question, right? In this way, make sure that it will be extremely easy for your users to download the game once all the conditions you set are met, such as the terms and conditions agreement and payment (if any).

* Tip: To get more users, you can try a free demo technique. Allow users to play the demo level for free, or allow them to install the first level of a big game that will take up less space on their device. By doing this, you will not be intimidated by large numbers.

Once you've invested in game development services and developed a truly amazing game, it would be completely undeserved to compromise on user acquisition. Given the competition in the market and the rapidly changing market trends, you need to attract as many users as possible within the first few weeks. You can always upgrade your game in the future to suit the needs of the times, but all those efforts won't bear fruit enough if you don't already have a strong user base. Therefore, investing in user acquisition with a complete strategy is a must if you really want your game to be successful in the market and industry.

So now you know how you can optimize your user acquisition efforts for maximum efficiency. To further improve the monetization of your game idea, one way is to design it with components that improve your chances of streaming revenue, and who better to do that than an agency that has been creating blockbuster and ROI driven games like this for years? Inventive Studio is a specialized game development company that has been in the business of creating game applications for many years.


Crocoapps editorial

Crocoapps editorial