SMM promotion of Moscow coffee chain COFFEEHOUSE

www.coffeehouse.ru

Project's budget

1,266 USD/month

Time spent on the project

5 month

Promotion date

2019

A task

Promotion of the VKontakte group

Create and promote a group in VK. Turn it into an additional channel to attract customers.

Facebook account promotion

Create a business account on Instagram. Grow your subscriber base and ensure high engagement rates.

Instagram account promotion

Create a business account on Instagram. Grow your subscriber base and ensure high engagement rates.

Promotion Stage 1:

We studied competitors, analyzed the interests of the target audience in VKontakte, Instagram and Facebook channels. Developed 3 different strategies, depending on the promotion goals. We made content plans, formed SMM strategies, organized content collection at the point of sale.

Promotion Stage 2:

Designed avatars for VKontakte, Instagram and Facebook. For Instagram, we developed an icon design for timeless Stories. Formed a unified style of posts/concepts of reference. We prepared photographic material for posts and started publishing content.

Promotion Stage 3:

Grow your subscriber base and increase engagement rates by running contests and informing about promotions. We actively sowed content in thematic publics, agreed on cross-posting. Involved bloggers in SMM promotion.

How we advertised the coffee house

The main purpose of the advertising campaigns was to inform about new products, discounts and promotions. It was necessary to ensure maximum coverage in the area of the offline point of sale, so we launched ads with pay-per-impressions and set up geolocation targeting on VKontakte.

Yandex Metrics Result

According to Yandex Metrica, during the promotion, the number of visits increased from 1500 to 25,000.

Promotion results

Data from the Roistat metric indicates the effectiveness of the promotion.

I would like to express my gratitude to the SMM agency team for the high-quality promotion of my product. I was satisfied with the result and look forward to further cooperation.