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Setting up and optimizing modern sites requires a competent approach and specialized tools and solutions that increase the speed of sites, making them more attractive from the point of view of users.
Reason for Image Optimization
Acceleration of the site has a positive effect on the behavioral factors that directly affect the conversion - sales growth. Statistical studies show that with an increase in the loading time of a resource, its conversion drops sharply. The longer the load, the less targeted actions.
Thus, simply speeding up the site allows you not to miss the potential profit.
An easy way to speed up your website
A website is a complex consisting of several components:
- html code - everything related to textual information. Articles, notes, captions;
- css files responsible for styling the page;
- video files;
- photos and pictures.
To display the page in a browser, all of these components must first be downloaded over the Internet to the site visitor's computer. The smaller the amount of this data, the faster they will load and the faster the page of the site will be displayed in the browser. According to statistics, it is images that usually take the longest to load in the browser.
Consequently, reducing the volume of images can significantly affect the acceleration of the loading of the entire resource.
Image optimization (compression) is a special technology that allows you to reduce the volume of an image by 70 - 98% of the original, without any visible loss of quality.
How image optimization works
Any image optimization aims to reduce the weight (size in bytes) of the original image without visual loss of quality. To achieve these goals, rather complex algorithms are used that allow solving problems in a complex way.
The general principle and logic of actions in such cases are approximately the same: get rid of service data (from the name of the program with which the file was last processed to statistics such as the date of the last changes), some simplification of color reproduction (similar colors are smoothed, transitions are simplified ). At the output, image compression gives outwardly the same picture, but the byte weight is noticeably reduced. The human eye will not notice visual changes at all.
A site with images processed in this way does not change its essence, but becomes more valuable from the point of view of search engines:
- loading of pages is accelerated and the ranking of the site in the issue improves over time;
- visitor bounce statistics are decreasing;
- load on hosting is reduced;
- saving server space.
There are several ways to process images that reduce their volume. The most common is processing in Photoshop or a graphic editor similar in function. In any where there is an opportunity to "save for the web". The disadvantage of the technique is the need to manipulate each picture. It takes a lot of time to re-save each file, re-upload it to the site and a lot of other actions that take time and effort.
Where is the best technology that can automate the entire process. An automatic service that allows you to carry out such an operation is called OptiPic.io
Connecting to OptiPic
The process of connecting a site that requires optimization to the system takes just a couple of minutes. Next comes scanning, determining the total volume of images on the site and compressing files.
The whole process takes place in the background, no human intervention is required. The service will do everything on its own. When new images are added to the site, all images are automatically optimized - the system regularly monitors changes on the site and works with them.
Big Plus OptiPic also in the fact that the system is able to work both with standard CMS and with individual, "self-written" PHP projects.