Brands launching browser campaigns
Agree scope, ownership and release priorities before starting.
Instant-play browser games
WebGL and HTML5 Game Development
CrocoApps builds browser-based games for brands, campaigns, education and interactive products that need instant access without installation.
FormatsWebGL, HTML5, campaign games and playable experiences
AccessDesktop and mobile browser gameplay without install
Use casesBrands, education, product engagement and demos
LaunchAnalytics, QA, hosting handoff and responsive checks
Selected projects: Clouds & Sheep 2 · One Hand Clapping
Who This Service Is For
WebGL and HTML5 game development creates playable browser experiences with a defined hosting, input and performance plan.
Education and product teams distributing games by URL
Start with the current brief or build and the outcome the next milestone must deliver.
Browser Game Production Scope
WebGL and HTML5 projects need a clear balance between visual ambition, loading speed, device coverage and campaign goals.
Campaign Games
Short-form branded games with clear mechanics, analytics and launch deadlines.
Educational Games
Browser learning products with repeatable scenarios and accessible interaction.
Unity WebGL
Unity-based browser builds with loading, memory and responsive UI optimization.
HTML5 Experiences
Lightweight interactive products for instant play and broad device reach.
Platforms, Engines and Technical Scope
Unity WebGL or HTML5
Choose the runtime against browser targets, content size and integration needs.
Browser and device coverage
Define desktop and mobile browsers, touch input, orientation and memory budgets.
Hosting and measurement
Scope loading, caching, embeds, analytics events and campaign links.
Sample performance plan
Set Performance Targets Before Browser Production
Agree download size, memory, frame time and browser coverage before asset production. The outline below helps define measurable targets for each build.
- DownloadInitial payload, deferred bundles and fallback behavior on slow connections.
- MemoryTexture, audio and scene budgets for the lowest supported device class.
- Frame timeTarget frame rate plus representative scenes used for profiling.
- Browser QASupported browsers, input modes, orientation changes and tab-resume behavior.
A clear first step
What Happens After You Contact Us
You will know what we need, when confidential materials are protected and what deliverable comes next.
Initial review
We review your brief, build, GDD or roadmap and flag missing scoping inputs.
NDA
NDA comes first when confidential files, concepts or repository access are involved.
Scoping call
We align on platforms, production model, constraints, risks and decision owners.
Estimate
You receive the relevant estimate, discovery proposal or team setup with assumptions stated.
Choose Your Engagement Model
Choose a fixed scope for a bounded release, co-development for a shared production pipeline, or a dedicated team for a changing roadmap.
Fixed-scope project
A defined deliverable, acceptance criteria and milestone budget. Best when requirements are stable; changes are estimated before approval.
Explore fixed-scope projectCo-development
Your team owns product direction and the backlog. We take agreed features or workstreams through your review and build process.
Explore co-developmentDedicated team
Agreed capacity for an evolving roadmap. Role allocation, rates, reporting and notice terms are documented in the proposal.
Explore dedicated teamWhat We Optimize for Browser Launch
Loading
Asset size, first load, compression and progressive experience are planned early.
Responsive Play
UI, controls and layout are checked across desktop and mobile browsers.
Tracking
Analytics events and campaign metrics are integrated when required.
QA
Browser, device, performance and regression checks protect launch quality.
Team Composition and Responsibilities
Game designer / product owner
Defines the core loop, feature priorities, content rules and acceptance criteria with your stakeholders.
Engine and backend engineers
Own gameplay, architecture, integrations, builds and technical documentation for the agreed scope.
Artists and technical artists
Produce and integrate assets, animation and UI within the target performance budget.
QA and producer / PM
Maintain the test plan, review builds, track risks and coordinate milestone decisions.
We confirm roles, allocation and availability during scoping. Specialists can join full-time or support the phases that need them.
Estimated Timeline and Budget
A bounded prototype is typically planned at 4–6 weeks; a representative vertical slice at 8–16 weeks; full production at 6–12+ months. These are planning stages, not interchangeable packages. Your feature count, platform mix, content and technical risks determine the estimate.
Prototype
$6,500–$15,000 · 4–6 weeks
One core loop, limited art, basic UI and a playable review build on one target platform.
Vertical slice
$25,000–$50,000 · 8–16 weeks
Representative gameplay, art and systems with focused QA to demonstrate production quality.
Full production
From $50,000 · 6–12+ months
A scope-based roadmap for content, engineering, QA and release; complex projects can exceed these starting points.
Indicative production ranges from our cost guide in USD, not fixed quotes. A vertical slice demonstrates representative quality; it is not automatically a launch-ready MVP. Backend hosting, paid licenses, marketing and ongoing support must be itemized in the estimate.
See the game development cost guideSecurity, NDA and IP Ownership
NDA before confidential access
Agree confidentiality terms before sharing private builds, designs or repositories.
Ownership and source delivery
Document custom deliverables, IP transfer terms, editable source files and handover milestones in the SOW. Keep third-party license obligations visible.
Repository and account access
Agree named accounts, minimum necessary permissions, review rules and responsibility for store, cloud and build credentials.
Reviewable handover
Define the source, build instructions, dependency inventory and access transfer checklist before final acceptance.
WebGL Game FAQ
Can a browser game work on mobile?
Yes, if the game is designed for mobile controls, responsive UI and realistic performance targets.
Can you add analytics?
Yes. Campaign and gameplay events can be integrated into the browser game scope.
Do WebGL games need QA?
Yes. Browser differences, device limits and loading behavior make QA especially important.
What is included in the delivery?
A browser build, source, deployment instructions, loading budget and compatibility report.
How much does this service cost and how long does it take?
A bounded prototype is typically planned at 4–6 weeks; a representative vertical slice at 8–16 weeks; full production at 6–12+ months. These are planning stages, not interchangeable packages. Your feature count, platform mix, content and technical risks determine the estimate.
Who owns the IP and source code? Can we sign an NDA?
We can sign an NDA before reviewing confidential materials. The statement of work defines ownership and transfer of custom code and assets, repository access and handover milestones. Third-party assets, plugins and engine components retain their own license terms.
Can you support the project after launch?
Maintenance, content updates, regression QA and LiveOps can be scoped separately. The support agreement defines coverage, response targets, responsibilities and budget before launch.
What risks should we resolve before starting?
Large payloads, mobile memory limits and third-party embed restrictions can undermine the launch experience.
Need an Instant-Play Game?
Share your campaign, audience, deadline and target devices. We will scope a browser game path.