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Various SEO promotion tools are used to attract traffic.
The site can run on different CMS, such as WordPress. With the help of this engine, you can quickly implement the content of the site, having basic knowledge of programming. With the help of WordPress modules, you can significantly expand the capabilities of the site. These are special add-ons that add certain functionality.
Selected depending on:
- CMS version you are using.
- Site loading speed.
- Amounts of media content.
There are free and paid modules with advanced functionality.
What is the optimization plugin for?
Each plugin has its own functions. For example:
- Create turbo pages.
- Generate an XML sitemap.
- Setting up a redirect.
- Remove duplicates.
- Adding meta tags.
- Caching.
- Adding the nofollow attribute to external hyperlinks.
It is not necessary to install everything, just select a few tools according to the specifics of the resource.
Rank Math
Description and features.
Allows:
- Add meta tags, key phrases.
- See where the site is in Google search results.
- Compose XML maps.
- Connect Google Search Console.
- Track for errors.
- Configure redirects.
Link: Rank Math
Rating: 5 out of 5.
Yoast SEO
Description and features.
One of the most popular plugins on WP. There are free and paid versions.
Main functions:
- Generate XML maps.
- Setting up the robot.txt file.
- Create meta tags yourself, or use a template.
- Visualization of the snippet in social networks and search results.
- Setting up an RSS feed.
- Setting canonical links.
- Make bulk changes to the site.
The paid version, in addition to the main ones, has additional functions:
- Text content preview.
- Personal user support.
- Using additional extensions.
- Using the redirect manager.
Link: Yoast SEO
Rating: 5 out of 5.
All in One SEO Pack
Description and features.
Similar features to YoastSEO, but while YoastSEO is more for beginners, All in One is used by experienced SEOs.
Functions:
- Introduction of microdata.
- Setting up redirects.
- Free work with WooCommerce.
- Support for AMP Accelerated Mobile Pages
- Connecting to Google Analytics.
- Automatically send information about changes on the resource to Google.
- Automatic generation of meta tags.
Link: All in One SEO Pack
Rating: 4.5 out of 5.
SEO Framework
Description and features.
One of the youngest plugins. It cannot be used with other SEO programs.
Functions:
- Interaction with Yandex services.
- Creating a sitemap.
- Meta tag generation.
- Find and prevent 404 errors.
- Automatically notify Google of website updates when the sitemap is enabled.
Link: The SEO Framework
Rating: 5 out of 5.
IP2Location Redirection
Description and features.
- Manage redirects.
- Setting up multiple redirect rules.
- Support for IPv4, IPv6 protocols.
- Setting up a redirect to the desired language version based on users' geolocation.
Link: IP2Location Redirection
Rating: 4 out of 5.
Smush
Description and features.
Plugin for graphic material. There is a premium version.
- Compress images without losing quality.
- Automatic optimization of graphic content.
- Search for heavy files.
Additional feature of the paid version: converting images to WebP format.
Link: Smush
Rating: 5 out of 5.
Google XML Sitemaps
Description and features.
- Composing an XML map.
- Working with video, images.
Link: XML Sitemaps
Rating: 5 out of 5.
SEO Press
Description and features.
Includes all popular tools:
- Breadcrumbs (breadcrumbs).
- Redirects.
- Meta tags.
- Sitemap
There is a premium version with additional extensions.
Link: SEOPress
Rating: 5 out of 5.
WP Meta SEO
Description and features.
- Optimizing meta information without switching to every page.
- Selection of suitable keywords.
- Google Search Console integration.
- Generate XML maps.
- Redirect manager.
Link: WP Meta SEO
Rating: 4 out of 5.
Squirrel SEO
Description and features.
A tool based on artificial intelligence.
- Auditing a resource using machine learning algorithms.
- Checking keywords.
- Import settings from other modules.
Link: SEO 2021 by Squirrly
Rating: 5 out of 5.
Redirection
Description and features.
- Setting up 301 redirects.
- Find and fix 404 errors.
Link: Redirection
Rating: 4 out of 5.
LiteSpeed Cache
Description and features.
Needed to speed up the site.
Functions:
- Page caching.
- Image optimization.
- Reducing the amount of CSS and JavaScript code.
Link: LiteSpeed Cache
Rating: 4 out of 5.
Seo modules for wordpress have different functions and are used for specific purposes. There is no universal plugin that can always be used. When choosing, you need to focus on:
- Resource type.
- Budget (requires free or premium version).
- I encountered a problem (too heavy images, duplicate pages, slow website).
Only targeted use and selectivity of seo plugins for wordpress can bring real benefits in website promotion.